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Channel’s Printer “war” efforts in the “external drainage” – sales of printers – Printing Industry

channel printer “war” efforts in the “external drainage” – sales of printers – printing industry Construction

that the country continued in-depth information pin printer , accelerate secondary and tertiary markets to promote government and commercial applications. Market and users to change buying behavior, the canal system vendor is also required to “change the system has changed.” Value-added services, flat channel structure and improve pre-and after-sales service functions, companies are constantly adjusting channel content, and more competitive.

The importance of the channels is evident. Competition the channel playing an important role in the manufacturers naturally familiar with this, the introduction of a variety of preferential policies to attract the right retailers to reach their canal system, the war channel the smoke is “thick . “How manufacturers fight between channels do? I visited Shida peripheral person in charge.


of” competition “to be trained,” drainage foreigners “Kung Fu

market “secondary and tertiary sectors, the growing popularity of information technology business, and the continued construction of the input information to the government printing machine manufacturers to provide an excellent opportunity but also the ability of the company made a major test of whether the application should provide the market for printing products, and covers all levels of city building, all users of the sales network network will be directly related to the possibilities of business-to-grasp business related to business survival and development “, devices Shida said the person in charge.

The responsible person noted that” two, three involving huge potential market of the channel is also connected to lead the struggle intensified.

In fact, for manufacturers, more channels in the evil incarnate “channel outside”, and only practice on the excellent ‘drainage outside the “Kung Fu, can really play the role of channels, otherwise, the channel has become a” passive water, a forest without trees “.

” Drainage outside “Kung Fu 1: R & D, with the “need” and change

Obviously, companies should have trained hard “channels outside the” Kung Fu, the weight of a strong capacity for product development? With the “necessity” and changing customer demand, to provide products our customers really need to win the trust of customers to promote sales channels. Shida peripheral to the official told the author, points to the matrix of market opportunities of the printer for further market development projects due to the industry and the demand characteristics of these industries and the industry in general, significant differences exist, requiring manufacturers of printers in the product development and full production account of the process of product differentiation and close to the user application requirements and other issues. Introduced to meet the user needs only a few products “customized” to show their true “Kung Fu” in order to win the market.

I learned during the interview, as “the favorite brand of pen within 20 years”, Shida device always respecting the principles, to apply advances in technology training, and continuously to superior performance, fast print faster, more reliable print quality to meet the diverse needs of users. With ticket printer, for example, not only introduced the horizontal push the ticket printer 110 + BP-690K, BP-690KPro, there are 82 of the receipt printer horizontal thrust BP-650K, and these kinds of special paper in the adaptability and durability have unique performance. recently to push the market level of leaf tax professional printer IP-690K, is taken into account the specific needs of the customer print tax in place.

“external drainage” Kung Fu II: personalized service, enabling clients to maximize value

course, the only products that meet customer needs is not enough, strong service capabilities that other manufacturers have developed a set of “channels outside the” Kung Fu. As we all know, with the marketing channels to 23, the network service must also be synchronized with a follow-up, a wide range of distribution area and complex application environments, IT vendors to set forward higher requirements, availability of services to meet customer needs become an important factor for manufacturers.


the industry leader, Shida device obviously well aware, not only to build a sales network of printers across the country, more for the network of national service. Shida devices implemented each year is called over the domestic IT services, services of tour site, not only to teach him to “fish”, but also to teach him to “fish”? For customers free of charge repair, maintenance, support, training, field service, etc..

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